Collections
Three divisions, one sensibility.
SER does not operate a webshop. Our collections are presented to wholesale clients, multi-brand retailers, and private-label partners by appointment.
Division One
Ready-to-Wear
Quietly contemporary.
Women's contemporary apparel — dresses, knitwear, tailoring, and resort — sourced from European and Latin American ateliers known for their restraint.
Each season we carry a small, considered edit: pieces that hold their place in a wardrobe rather than chase a moment.
Division Two
Intimate Apparel
Quietly considered.
A specialized division of SER dedicated to fine lingerie, loungewear, and intimate apparel. We work with European and Latin American ateliers known for craftsmanship in lace, silk, and technical fabrics.
Supplied to boutiques, concept stores, and private-label partners across the GCC and beyond — with the discretion the category deserves.
Division Three
Accessories & Capsule
Occasional, by intention.
Limited capsule drops in leather goods, silk scarves, and small accessories — produced in short runs alongside selected partners.
Available to wholesale clients on request, by appointment.
Collections are presented by appointment only.
Request an appointment